A remarkable number of research case studies showed that female marketers outperform their male marketer counterparts. Results may show that the top paid, most senior marketer, is a man, but that the best marketer in a team actually turns out to be a woman.
A Woman’s brain works very differently from a man’s brain. Even though all foetuses start out with a female brain, genes and hormones take over after eight weeks, and in the case of male children, the destruction of cells in the communication centres of the brain takes place. However, the female brain just continues to grow without any change.
The unaltered brain of the female responds in very different ways to the distress of persons around them and tends to be more sensitive and far better with communicating with others.
4 Facts Why Women are Better marketers than men:
- An Empathetic Brain: Women are better at understanding other people. They can develop strategies that are based on the real wants and needs of customers, not only what they think their customers should be thinking. They have the very important skill of empathy, therefore, seeing and feeling what customers need.
- A Brain that can identify the Competition: For this, the brain uses the skills for focus and aggression, (actually more of a male brain thing). The female brain provides more processing power and has a greater thought-linking capacity because it is more densely packed with dendrites and neurons.
- A Brain Providing Better Marketing Research: The right side and the left side of the brain use different types of processing methods to utilize information. Left is more logical and analytical, where the right is more intuitive and holistic in its approach. Both types of reasoning are needed in marketing. The female brain can integrate and combine these different ways of thinking, whereas, male marketers will use only one approach.
- A Brain that Ages Well: The blood flow to a women’s brain is faster than that of a man. This keeps the effects of ageing at bay. Men will lose brain tissue faster with ageing than a woman would.
Even though the majority of clients might be male, the top 10 list of marketers shows that women outnumber men with a vast majority. A woman’s brain is far better suited and equipped to a marketing career than their male counterparts.